: Lebron recieves mysterious package.

As soon as the clock struck 12:01AM midnight EST on Thursday 7.1.10 the 2010 NBA offseason free agency frenzy began. According to the NY Daily News, a black limo showed up at the palace of King James and dropped off a mysterious package. What was in this package? Who was it from?

Within the package was a box of Air Jordan Alpha 1s with a message on the box top stating..

“YOU’RE A KING, BUT can you live up to a legend?

Can you take on the greatest challenge in sports; look history in the eyes every night and refuse to blink?

The fans of Chicago have a question for you.

DO YOU DARE FILL THESE SHOES?

BOLD move. Very bold move..

Turns out the package was the final piece in Chicago based ad agency Leo Burnett’s 4 day long campaign (Click here for more info) to lure Lebron to come to Sweet Home Chicago. 

With all the hype surrounding where the NBA’s most recognizable player and arguably biggest star will land.. various cities/individuals/companies have started campaigns, blogs-websites, posted open letters and billboards have even been placed for all (and most importantly Lebron) to see in hopes that they’ll convince the King.

While Lebron hasn’t spoken about this particular package.. but perhaps out of all the crazy antics.. this should have hit him the hardest? It’s not a plee. It’s not a question.. it’s a dare. Now the question is.. 

Will King James take the dare make the United Center his new palace..rule over Chicago and make those rumors truths? 

Ok so I only have very basic knowlege of basketball. One of the things I do know, is that being from NY, I will always go to Knick games and regardless of whether they win or lose (and they unfortunately mostly lose) I will always root for my hometeam.

That being said, as a marketing major, I admire the briallance and thoughtfulness of the person who came up with this.

I know he ended up going to Miami, but this gift alone would’ve convinced me to go to Chicago.